Why are we so willing to put our lives on display. The “Selfie” is the new standard symbol of our narcissistic self-obsession, fascinated with our own image. Constantly in search of digital affirmation to combat negative self-talk and insecurities. Social media has fed us a constant barrage of the unrealistic expectation of perfection. STRAVA is the Swedish for “strive” and describes itself as the social media for athletes, both professional and amateur. it’s a GPS based app that works with wearable technology that allows athletes to measure, document and share everything from training to running related socialising. Since the launch in 2009, Its popularity has climbed sharply amongst the active community, both professional and amateur. The STRAVA revolution combines two of the most popular trends of our consumer culture – social media and self-tracking.
Runners for the most part are fixated on measuring everything – speed, heart rate, distance, averages, etc. When it comes to “time” there is no other group that’s as fanatical about time as runners are. Runners know by heart all of their times, it is the benchmark against which progress is measured. Some runners are more data driven than others but any runner can instantly recall their personal best time for any distance, and if you run with a bunch of runners, they will know yours too. When first start using strava its simply a nice way to keep track of this data, miles and pace, but just like other forms of social media it quickly sucks you in until you become a “slave to strava” with the attitude of “if it’s not on strava it didn’t happen”.
But the main attraction of strava, like all forms of social media is that it allows us to make comparisons. We all compare ourselves to others and if you say you don’t, you’re a liar. According to social comparison theory we determine our personal self-worth based on how we believe we compare to others around us (A. Festinger, 1954). Good opposition encourages runners to work towards improving in order to beat each other, everyone becomes better and greater. So to run faster you may need to find a rival …… I mean a comparison, they don’t even need to know, and strava allows this! One must be nice to their face but you can secretly hate them. Everybody has an arch rival and this relationship is one of the most complex connections runners can have. But it is important to remember that this envious rivalry can take two forms. It can mean either that you desire to match someone else’s success – “Benign Envy”, or it can indicate that you hope the rivals’ success ends – “Malignant Envy”. Both experiences are agonizing, but benign envy produces a levelling up motivation; malicious envy produces a levelling down motivation. It is only the benign form can help to generate the motivation to achieve goals rather than drag our nemesis down (Lange e Crusius, 2015). So, rather than viewing the rival as the adversary, it can be used as the catalyst to brilliance; it can be used as motivation to become the very best runner possible. It has never been easier to measure and quantify our lives. Recording and posting has become so reflexive are we forgetting about that impossible -to-track feeling that draws us to running in the first place. Maybe the reward of the digital output has replaced the enjoyment of the run itself. It may be time to separate your data from your self-worth. Ultimately comparison is virtually always a game that is lost and as Teddy Roosevelt said “comparison is the thief of joy”
- FESTINGER, L. A Theory of Social Comparison Processes. 1954. 117.
LANGE, J.; CRUSIUS, J. Dispositional envy revisited: unraveling the motivational dynamics of benign and malicious envy. Pers Soc Psychol Bull, v. 41, n. 2, p. 284-94, Feb 2015. ISSN 0146-1672.